I build software that quietly does its job—beautifully.
I design and build custom WordPress themes, plugins, Shopify solutions, modern web applications, and digital platforms that prioritize maintainability, performance, and long-term value.
Alongside client work, I create open-source products, technical documentation, and independent software projects focused on solving real-world problems with thoughtful engineering.
Selected Work
Products & client work
Capabilities
Engineering that holds up long after launch.
Delivery is not only interface work. The real leverage comes from the layer underneath: architecture, data structure, platform discipline, and the way each system keeps running after launch.
Development Architecture
How delivery layers connect after launch
UX Surface
Theme System
API Layer
Data Model
Governance
Systems Layer
Platform logic, content models, APIs, integrations, and release discipline
WordPress Development
Custom WordPress platforms, WooCommerce builds, and maintainable CMS architecture.
Headless WordPress Development
API-first WordPress delivery with decoupled front-end architecture.
Shopify Development
Custom Shopify storefront engineering and theme architecture.
Shopify Data Management
Catalog structure, metafields, admin workflows, and data governance inside Shopify.
Process
Refined delivery workflow
01
Discovery
Clarify brand goals, conversion friction, and system constraints.
02
Architecture
Define technical foundations for scale, maintainability, and speed.
03
Execution
Deliver polished interfaces and reliable application logic in parallel.
04
Optimization
Tune performance and conversion with measurable iteration cycles.
Case Studies
